
Comic Structure
The Rule Behind a Running Gag
The rule behind a running gag turns repetition into expectation, then makes one precise change earn a laugh without…
Setups, turns and endings: the shapes that give a comic idea momentum.

The rule behind a running gag turns repetition into expectation, then makes one precise change earn a laugh without…
Comedy is pleasure and construction at once. We look at the choices behind the laugh, without pretending every joke works for every audience.